Typography Research

After all the work in which we completed with typography, we had to start thinking our the font of our opening title sequence; Call me...Mr Teddy. First of all as a group we had to think about what type of style we wanted and our main ''obsession'' was a handwriting style as, it would give the impresssion of a spy writing it. Below, we have explored many routes: very thin lines as well as, thick and bold lines.

 -This narrative for us definately had the clean and precise look of the film. It also had the element of handwriting but, when reveiwing it we did think that the scratchy aspect of the handwriting did look a bit like a horror film instead of our aimed genre which was meant to be comedy action.= meaning the suitablity towards the genre wasnt a box that could be ticked. We didnt feel that this typography fit the narrative either as, it was very thin and didnt necessarily look like a standard ballpoint pen wrote this.

 -This font seemed to emulate fridge magnets which would be expected to be used by a childin a home environment, for this reason we felt that the font didnt fit the narrative as no children characters will be expected to be cast. This also meant that the thematics of the film and the genre was not evident. It also felt llike a product alreday available for purchase; ''playdough'' meaning that the film may not be peceived as original.

This font for us came across as rather feminine and swirly and for this reason meant that the audeince was not primarily adressed as, it favoured the female audeince rather then a nucleur family which is our primary target audeince. Although, the audeince does not necessarily fit to the purpose we did feel that the typography gave the impression of a business feild which is a thematic of the film. The typography also would not fit the purpose in the sense that it is rather hard to distinguish what it says so the younger audeince might be confused.

   

It straight away fits our purpose of the clean and concise handwriting; its easier then the others to distinguish what it says. Its also easy to imagine that this could be a handwriting whcih emulates a spys written quality's. It also repliactes our genre as well as our narrative as it has the sense of relation to the most ''normal'' handwriting meaning that the audeince will relate to the writing. The fact that the font is not that professional makes us content as, it represents the thematic of humour and not being completely sensible in our narrative.

We, are now going to ask people in random and survey which was the publics preference.