Fonts for the production

Choosing fonts

Today, I have had to choose the fonts for the titles as it is my production role. The first step is choosing the font to see whether it is good enough to justify our film. I have used the web-based font website called "daft" which explores a certain degree of handwritten font. I feel that choosing a font off of this website will be a good idea as there is a certain degree of overlap in some of the fonts so the previous font for the title that we have chosen off of this website will work cohesively alongside these chosen fonts.

I was set the brief my the team co-ordinator for production and then decided it was time to pick a font for both the large body of font i.e. the main font which is the starring names and the directors names basically, all of the names and a second font will be used for the occupations and the roles of the names within the opening title sequences and this should be chosen second as it is of less importance then the name itself this is evident in the idea that the name should be larger than the occupation itself.

Once, I have completed the research into the naming on the website I know that I will then have to choose a colour of the font as well as a certain size of the font the background and the transition in which it will make from the screen coming on and off. The fonts in which I have shortlisted are as follows for the names are.

The font simplicity works really well with the existing font as, it looks professional but, still has that certain degree of handwriting that a spy would be expected to have. The fact that the font doesn’t have that great deal of curvature makes it look more mathematical as its vey mathematical in terms of overlapping lines. Philosophically, I like the fact that this font joins the lines as it makes it look so much more professional.

The font branded throw my hand in the air features a sense of immaturity and really works well cohesively at portraying a sense of humour. For me, the font looks too childish as it is rather immature and has over-secting lines which doesn’t give it that professional look which the occupation of a spy would be expected to have. The font is rather italic and could possibly be hard to distinguish for a child; one of our tageted audiences.

This font Mossy for me replicates the font expected that a typewriter would produce and works really well in conveying a message as the font is distinguishable and looks rather classy. I don’t feel that the font in terms of thematic explores the idea of humour as, it is rather straight plain and the lines are fairly thin. One thing great about the font is that it has a swarve feel expected in the spy profession.

The font Little Miss Priss, I don't feel will work greatly with the existing font as it has alot of curvature in the font and looks rather unsophisticated and represents on first sight a target audience of just girls not a mixed gender audience which wouldn't work for our opening title sequence.

The shortlist of font for the sub-titling font:

This font Yummy Cupcakes works rather well with the existing brand of the Mr Teddy which would give a sense of continuity with our brand which would mean an expected sense of familiarity with our product would be evident. The font is very consistent at keeping the narrative in terms of being rather professional but slightly curvy as a sense of humour.

This font the great escape is rather nice in the sense that it has an italic feel which makes it seem rather clean and concise. One thing which I think really doesn’t work about this work is that I think it appeals to a new season as it is rather consistent at advertising a film within the distribution period of November.

This font King cool KC I found replicated the thematic of being rather humours which would have worked well in our film as an element of humour which our film applies. Unfortunately, this font does not work in really showing that the font works well consistently with the fonts that I have chosen to use previously for the main names.

This font passing notes works rather well with the chosen name fonts. I do think ultimately that using a thick font does show a sense of immaturity which would be evident on one of the opening title sequence shots already though of and shot – the scene where the play water gun is used; an iconographical item connoting humour as a thematic of the narrative.